Pointers when Working Online

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   Make a good first impression no matter which type of online endeavor you attempt. As with any business, your brand (web site, store, virtual portfolio etc.) must grab the prospects attention, enticing and encouraging him/her to learn more. A strong brand should include intelligently and insightfully written copy, a description of your offering, product overview, news and information and numerous opportunities to respond (call to action).
   • Differentiate your product/service from the competition. Consider what makes your business unique by focusing on the brand, the specific suite of services and how the product or service will solve the customer’s problem. Punctuate these differentiating factors in order to set your brand apart from the rest.
   • Maintain a friendly, approachable tone. You want to invite your customer to interact with you so be sure that while the copy on your site or portfolio should be informative, it should also communicate a friendly tone that will motivate communication and interaction with your customers.
   • Have a solid contract with your partner company. Enlist the assistance of an attorney or have a lawyer review your partner company’s contract so you know how you will be paid and the basis for payment (for example if it based on produced work, solid sales, sign ups, conversions, referrals, etc.).
   • Follow up with clients after an initial interaction. Because you haven’t had the benefit of face-to-face meeting, you will need to be proactive (but not a stalker) online. After an initial meeting with a client, send a thank you email a few days later to remind the client about your meeting. Open the floor to additional questions and let your prospective client know you are excited about the possibility of serving him/her.