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Monday, 29 September 2014

Dell India on Friday launched the latest Inspiron devices in its 2-in-1 portfolio dubbed the Inspiron 11 3000 and Inspiron 13 7000 series. The Dell Inspiron 11 3000 series is available starting Rs. 33,990 and Dell Inspiron 13 7000 series starts at Rs. 52,990.
The Inspiron 11 3000 and Inspiron 13 7000 series of 2-in-1 devices runs on Windows 8.1out-of-the-box. The hybrid Inspiron 11 3000 series of devices comes with the latest 4th generation Intel Core processors, 4GB of DDR3L (1600MHz) RAM and 500GB SATA hard drive (5400rpm) storage. They feature 11.6-inch HD (1366x768 pixels) LED backlit touch IPS display with HD (720p) capable webcam upfront. The 43 watt-hours battery on the Inspiron 11 3000 series claims to deliver over 8 hours of battery life. The device measures at 300x201.5x21.2mm and weighs 1.41kg.
The Inspiron 13 7000 series of 2-in-1 devices features a 10-point multitouch 13.3-inch HD/ full-HD display with an anti-smudge coating on top. The hybrid device also comes with built-in passive stylus and a full size "spill-resistant" backlit keyboard with Dell's precision touchpad.The Dell Inspiron 13 7000 comes with up to 500GB of hard drive storage options and the company is also offering complimentary 20GB Dropboxstorage along with the device. It measures at 330.12x222x19.41mm and weighs 1.66kg. Connectivity options on the device include a full size HDMI port, USB 3.0, USB 2.0, Security slot, Media Card (SD, MMC) slot along with a combo headphone/ microphone jack.
Commenting on the launch, P Krishnakumar, Executive Director and General Manager, Consumer and Small Business, Dell India, said, "In a fast paced and dynamic world, as technology becomes an increasingly vital part of users' lives, the need of the hour is to package as versatile an experience as possible into a single, multi-purpose device. Through the launch of the versatile Inspiron 2-in-1 devices, Dell is reiterating its commitment to delivering solutions for a plethora of technology consumers - united by a common objective to integrate connectivity, learning and execution in both professional and personal spheres. The computing experience delivered with these devices is not only versatile, but multifaceted, transforming across four modes of laptop, easel, tent and tablet."



HP today announced it will be releasing the "first enterprise-class, 64-bit ARM-based server", as part of its expansion of its HP ProLiant Moonshot range.
The firm is launching two ARM-based microservers into the low-energy server family, which was previously exclusively served by Intel Atom and AMD Opteron processors. The servers among the first to sport system-on-a-chips based on ARM's v8 architecture, which support both 64-bit processor cores and other enterprise-class features, such as error-correcting code memory.
Microservers are a new category of system designed to shine when carrying out these well-defined computing workloads. For decades, servers have been the general-purpose workhorses of the datacentre. These boxes have proven to be jacks of all trades, able to run operations for organisations of every shape and size. But some businesses don't want a machine that can do everything reasonably well; instead, they want a computer that excels at specific tasks. The need for microservers has in part been fuelled by the growth of the web and online services. That's because the demands that serving this kind of content place on a system — the CPU load and I/O required to deliver static elements for a web page, for example — is predictable.
"Ubiquitous cloud-enabled smart devices are a driving force behind a major shift in IT infrastructure. Service providers deploying context-rich services to these devices are building massive new datacenter capacity and looking to their vendors to optimize infrastructure for their specific workloads," said Patrick Moorhead, of Moor Insights and Strategy.
The first of the two new ARM-based servers is the HP ProLiant m400 servers based on Applied Micro's X-Gene system-on-a-chip and running the Ubuntu operating system. The server is designed to save on power, cooling and space, with HP claiming up to 35 percent reduction in total cost of ownership compared to rack servers.
Suggested scale-out workloads for the m400 includes web caching, high performance computing and big data analytics, according to HP, with Sandia National Laboratories and University of Utah signing on as an early customer for the m400.
The second new server is the HP ProLiant m800, a 32-bit ARM-based machine. The server uses the 66AK2Hx SoCs from Texas Instruments, based on the KeyStone architecture, featuring four ARM Cortex-A15 cores and integrated digital signal processor (DSPs). The cartridges can be linked together using the HP 2D Torus Mesh Fabric in combination with Serial Rapid I/O, which together HP claims delivers three times more bandwidth and 90 percent low latency data throughput.
The m800 is optimised for real-time data processing of high volume, complex data — such as pattern analysis — and PayPal is using the HP ProLiant m800 in their Systems Intelligence project.
"The HP ProLiant m800's combination of ARM and Multicore Digital Signal Processors with high-speed, low-latency networking and tiered memory management creates a very energy efficient, extremely capable parallel processing platform with a familiar Linux interface," said Ryan Quick, principal architect with the advanced technology group at PayPal.
HP is also combining the HP ProLiant m800 server with Enea Telco Development Platform and eInfochips Multimedia Transcode Engine to provide a unified development platform for accelerated development of network functions for telco customers.
The server manufacturer is diversifying its product line up as a variety of factors affect demand for HP's traditional enterprise servers. HP may be the largest server maker in the world but the money it made from selling boxes into datacentres fell 6.2 percent last year, at a time when Asian low-cost server manufacturers saw revenues rise 50 percent.
The reason? These Asian manufacturers - the likes of Huawei, Supermicro, Quanta Computer and Wistron - are satisying the vast appetite for computer hardware of the world's biggest online firms - the likes of Google and Amazon in the west and Alibaba Group and Tencent in the east.
The server maker also announced today the HP ProLiant Moonshot ARM-64 Developer Program, part of the HP AllianceOne program, will enable developers to test and port code stacks to the ARM architecture.
Through this program, developers can design fully-featured software on an ARM-based 64-bit system by remotely accessing the HP ProLiant Moonshot Discovery Lab.
The new ARM-based Moonshot servers are available from today.

The Irish government has defended its tax arrangements with Apple  Brussels prepares to accuse Ireland of providing illegal state aid to the iPhone maker in a clampdown on tax avoidance schemes employed by multinationals.
The European commission, which enforces EU law, will on Tuesday issue preliminary findings from an investigation into Apple’s tax affairs in Ireland. It is expected to accuse the US firm of obtaining billions of euros in illegal state aid from successive Irish governments by cutting “sweetheart” tax deals. The EU executive is also looking into the tax arrangements of Starbucks in the Netherlands and those of Fiat’s financial arm in Luxembourg.
“The commission will publish a non-confidential version of its decision to open an investigation into tax rulings granted to Apple in Ireland that was adopted in June this year. The decision will set out the commission’s reasons for opening an in-depth investigation,” said Antoine Colombani, a commission spokesman. “We continue to investigate this case. We do not have any findings to communicate at this point.”
The Fine Gael-Labour coalition in Dublin said on Monday that it is confident no EU rules were breached in its dealings with Apple, which pays a tax rate of less than 2% in Ireland.
“Ireland is confident that there is no breach of state aid rules in this case and has already issued a formal response to the commission earlier this month,” the department of finance in Dublin said.
Apple is a major employer in Ireland with 4,000 people working at its site in Cork, which carries out manufacturing and research and devlopment work. An additional 2,500 jobs are supported locally by Apple’s presence in the city, according to the company’s figures. Its Irish workforce is the second biggest in the EU, behind its operation in the UK which employs 5,000 workers. The Irish finance department said it will take on board the “concerns and some misunderstandings” contained in the commission’s findings.
“Ireland welcomed that opportunity to clarify important issues about the applicable tax law in this case and to explain that the company concerned did not receive selective treatment and was taxed fully in accordance with the law,” the department of finance added.
In response to the investigation, Luca Maestri, Apple’s finance chief told the Financial Times this week: “It’s very important that people understand that there was no special deal that we cut with Ireland. We simply followed the laws in the country over the 35 years that we have been in Ireland.”
He denied Apple ever made any threat to move jobs away from Ireland to secure a tax incentive when agreeing tax rulings with the Irish authorities in 1991 and 2007.
“If the question is, ‘was there ever a quid pro quo that we were trying to strike with the Irish government’ – that was never the case,” he said. “If countries change the tax laws, we will abide by the new laws and we will pay taxes according to those laws.”
The Apple finance chief added that corporate taxes in Ireland have increased more than 10 times since the introduction of the iPhone in 2007, during which time its global sales have increased from $24bn (£14.8bn) that year to $171bn in 2013.
The EU investigation is believed to be the first time the commission has resorted to the rules on state aid to try to curb tax avoidance. The G20 has been calling for action to force the big multinationals to pay their fair share of tax where their profits are earned and the Paris-based Organisation for Economic Cooperation and Development is working on a new rulebook.
Longstanding commission attempts to “harmonise” corporate tax regimes across the EU have persistently run into fierce resistance from national governments, not least the Irish, as well as Luxembourg, the Netherlands, and Britain.

‘The double Irish’

Apple’s tax arrangements in Ireland were established under a deal that Steve Jobs, Apple’s late co-founder, struck with Dublin in the 1980s.
The deal has given Apple an effective tax rate of 2% on tens of billions of dollars in profit booked through its Irish affiliates, a US Senate report found last year.
Ireland has a low 12.5% corporation tax rate but the main source of Apple’s rock-bottom tax rate is said to be a manoeuvre called the “double Irish”.
The strategy requires a US company to attribute profits to an Irish subsidiary. A second Irish subsidiary is then set up and managed from the British Virgin Islands (BVI) or another tax haven with no corporation tax. The Irish-based company makes royalty payments to the second company and claims those payments as tax deductions in Ireland.
The Senate report did not say that Apple used the “double Irish” but it noted that Apple had a BVI-based company that owned a small share of the group’s main Irish subsidiary.
Apple’s Irish offices are based near Knocknaheeny, an impoverished northern suburb of Cork. The company told the Senate inquiry that its business there was substantive and was not based on a “sweetheart deal” that brought employment to Cork.
Apple’s chief executive, Tim Cook, told senators that the company did not rely on “tax gimmicks” and that it paid every dollar it owed
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.
1.      Content Marketing Will be Bigger Than Ever
One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.
By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience. For help designing your content marketing strategy, see my articles “11 Places to Find Awesome Content Marketing Ideas,” and “How to Build a Kickass Content Strategy.”
2.      Social Media Marketing Will Require More Diversity
Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.
Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. For help figuring out which social media networks are right for your business, see my article “How to Determine Which Social Media Network Fits Your Business.”
3.      Image-Centric Content Will Rule
As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible. If you look at the social media sites I mentioned previously that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content.
Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.
While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign.
For more information about using Image-based social media networks in your online marketing initiative, I recommend the following articles:



I’ve been a dedicated online business owner and Internet marketer for close to a decade.  Internet marketing has grown by leaps and bounds in that time, thanks to evolving computer and wireless technology, innovative online entrepreneurs, and improved best practices.  I just love the freedom owning an online business affords me, and the personal relationships that come with helping folks from all around the world achieve their dreams of starting and marketing their business on the internet.
So it may come as a surprise to you that of all the contact methods I’ve used (and I’ve tested just about every single one of them) since getting involved in the business,email marketing remains hands down the most profitable and highest ROI forms of online marketing.  I view email marketing as the “old faithful" of internet marketing; not necessarily glamorous, but essential for anyone looking to build a solid business income online.
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Don’t get me wrong, I enjoy blogging,social media, and attending live events whenever I get the chance.  A serious Internet marketer has to be flexible and curious enough to test different strategies and tactics to see what works best.   However, if you are a beginner or a marketer yet to try email marketing, consider the following:
1. Email Marketing gives you a dedicated list of subscribers.
Many of my Internet Marketing colleagues, including people who make six and seven figures, believe that email marketing and list building go hand-in-hand.  In fact, if asked how they would rebuild their business if they lost it all tomorrow, the consensus amongst these heavy-hitters was crystal clear: list-building through email marketing.
What is list-building?  Simply stated, a permission-based marketing technique by which an online (or offline) entrepreneur gains prospects, subscribers, and customers to whom they can communicate with on a regular basis.  Many articles and books have been written on the topic, and we have a wealth of information on the topic right here on About.com.
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For now, suffice to say that email marketing gives you an opportunity to build lists of hungry, eager people looking for guidance in a specific niche.  By regularly communicating with your list, you demonstrate expertise to those who have raised their hand by agreeing to opt it to your newsletter or free offer.  Email list building is also a highly profitable activity provided you can deliver products that will help your audience.
2. Email Marketing builds trust, brand awareness, and loyalty.
People are more and more cynical about marketing and advertising, which is why Internet marketers are looking for the best ways to overcome customer and subscriber resistance to their information and sales pitches.  Email marketing is an ideal venue for building trust and confidence in you.  As you shape and define your ideal customer, you can tailor the messages accordingly.  You can use feedback – both positive and negative – to adjust mailing frequency, subject lines, writing style, sales to content ratio, etc.




Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
  1. Start with a web promotion plan and an effective web design and development strategy.

  2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

  3. Learn to use Email Marketing Effectively.

  4. Dominate your marketing niche with affiliate, reseller, and associate programs.

  5. Request an analysis from an Internet marketing coach or Internet marketing consultant.

  6. Build a responsive opt-in email list.

  7. Publish articles or get listed in news stories. 

Sunday, 28 September 2014

Is paid search ineffective? This a provocative question on a pretty big issue.
This article could go viral if I started off with a “HECK, YES!” and launched into a diatribe against pay-per-click (PPC) and its attendant evils. But I’d rather give value than go viral.
Instead, I’m exploring the issue from both sides -- from the side of those who say that it’s ineffective and those who say it’s indispensable.
I do believe that the field of PPC is fraught with confusion, amateurish fumbles, and a lot of wasted cash. AdWords is easy to use, but hard to strategically implement. Few marketers do any testing. A/B or multivariate testing is key to digital marketing success. Click-through-rates (CTRs) are important, but the real value is i
n conversions.
These mistakes and others like them are why PPC has gotten a bad rap. Let’s take a look at both sides of the issue -- arguments in favor of, and arguments against paid search.