I’ve been a dedicated online business owner and Internet marketer for close to a decade. Internet marketing has grown by leaps and bounds in that time, thanks to evolving computer and wireless technology, innovative online entrepreneurs, and improved best practices. I just love the freedom owning an online business affords me, and the personal relationships that come with helping folks from all around the world achieve their dreams of starting and marketing their business on the internet.
So it may come as a surprise to you that of all the contact methods I’ve used (and I’ve tested just about every single one of them) since getting involved in the business,email marketing remains hands down the most profitable and highest ROI forms of online marketing. I view email marketing as the “old faithful" of internet marketing; not necessarily glamorous, but essential for anyone looking to build a solid business income online.
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Don’t get me wrong, I enjoy blogging,social media, and attending live events whenever I get the chance. A serious Internet marketer has to be flexible and curious enough to test different strategies and tactics to see what works best. However, if you are a beginner or a marketer yet to try email marketing, consider the following:
1. Email Marketing gives you a dedicated list of subscribers.
Many of my Internet Marketing colleagues, including people who make six and seven figures, believe that email marketing and list building go hand-in-hand. In fact, if asked how they would rebuild their business if they lost it all tomorrow, the consensus amongst these heavy-hitters was crystal clear: list-building through email marketing.
What is list-building? Simply stated, a permission-based marketing technique by which an online (or offline) entrepreneur gains prospects, subscribers, and customers to whom they can communicate with on a regular basis. Many articles and books have been written on the topic, and we have a wealth of information on the topic right here on About.com.
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For now, suffice to say that email marketing gives you an opportunity to build lists of hungry, eager people looking for guidance in a specific niche. By regularly communicating with your list, you demonstrate expertise to those who have raised their hand by agreeing to opt it to your newsletter or free offer. Email list building is also a highly profitable activity provided you can deliver products that will help your audience.
2. Email Marketing builds trust, brand awareness, and loyalty.
People are more and more cynical about marketing and advertising, which is why Internet marketers are looking for the best ways to overcome customer and subscriber resistance to their information and sales pitches. Email marketing is an ideal venue for building trust and confidence in you. As you shape and define your ideal customer, you can tailor the messages accordingly. You can use feedback – both positive and negative – to adjust mailing frequency, subject lines, writing style, sales to content ratio, etc.
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